Apple Leisure Group

  • Sales and Marketing Associate, Canada

    Job Locations US-PA-Newtown Square
    Posted Date 1 month ago(6/15/2018 4:36 PM)
    # of Openings
  • Overview

    Sales & Marketing Associate – Canada

    Reports to the Vice President Sales & Marketing, Canada with a dotted line to the Senior Marketing & Communications Manager


    Sales & Marketing Associate maintains all initiatives and projects related to the Canadian tour operator and Travel Agent market. Individual must be highly self-motivating, well organized and have the ability to take on many exciting and diverse tasks.


    Responsibilities include:

    • Nurture and maintain relationships with Canadian tour operators to increase sales and revenue through annual cooperative sales & marketing plans
    • Develop and maintain multi-million dollar budget in addition to recording and allocating invoices
    • Develops and implements a strategic print and digital trade media campaigns dedicated drive awareness of the resorts/brands and current promotions
    • Collaborates with the CRM team to create and distribute email campaigns targeted toward Canada
    • Works with social media team to develop additional contests and incentives specific to Canada
    • Provides ongoing reports on ROI of initiatives
    • Back-end support for three regional business development managers across Canada
    • Work with Business Development Managers and tourism boards to develop new opportunities for FAM trips/marketing campaigns/tradeshows etc.
    • Work with creative design and sales team to develop flyers, collateral, giveaway items, etc.
    • Works closely with Public Relations team to implements events/media trips/etc.
    • Ability to travel internationally and represent AMResorts at trade events/shows & media/familiarization trips, if necessary 
    • Coordinate with the team to establish newly launched resorts plans and all-brand promotions and packages onto the specific sites and resources when needed
    • Promotional copywriting for email blasts, online banner campaigns, microsites, etc.
    • Assist with media plan execution; responsible for copywriting and editing of any banners, email/newsletter opportunities, and brochure or publication listings
    • Tracking, organization and presentation of all online and print media coverage across the market
    • Responsible for creation and maintenance of all resort specific PowerPoint presentations for quarterly owner board meetings and annual business plans
    • Ongoing strategy, copywriting, implementation, analysis and maintenance of SEO campaigns for the brands
    • Perform constant site audits of partner sites for quality assurance and product positioning
    • Perform analysis of our competitive set to ensure AMResorts continue to be well positioned in its segment
    • Various tasks, projects and campaigns that are assigned on an as needed basis 

      Job Requirements:

    • Bachelor’s or equivalent 4-year degree
    • 1-3 years marketing experience, with travel/hotel industry background preferred
    • Must possess strong strategic, analytical skills and forward thinking
    • Excellent written and verbal communication skills required
    • Strong copywriting and proof-reading skills needed
    • Must be very organized, detail-oriented and great at multi-tasking
    • Ability to speak French an asset
    • Some International and domestic travel required


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