Apple Leisure Group

  • Digital Marketing Associate

    Job Locations US-PA-Newtown Square
    Posted Date 7 months ago(3/15/2018 11:40 AM)
    ID
    2018-1127
    # of Openings
    1
    Category
    Marketing
  • Overview

    The Digital Marketing Associate supports various members of the Digital Marketing team in their ongoing marketing/advertising efforts across paid media channels, email execution & automation as well as supporting general performance/analytics reporting. Additionally, he/she will work closely with the CRM Marketing Manager to help manage the guest satisfaction survey program and work on delivering CRM strategies across the company encouraging customer retention and customer loyalty.

     

    Essential Duties/Responsibilities:

    • Support digital marketing efforts across paid digital channels including SEM, display and social media advertising
    • Conduct competitive analysis of competing websites and promotional efforts
    • Assist in the day-to-day execution of email projects including: testing, campaign set-up, and QA review
    • Partner with other internal team members on key cross-functional initiatives
    • Manage day-to-day communication with vendors to ensure successful completion of digital marketing projects
    • Monitor and troubleshoot deliverability issues for individual email campaigns
    • Review digital marketing and email creative assets, messaging, etc. to maintain alignment with brand standards, product guidelines and best practices
    • Coordinate the creation and production of digital marketing materials in support of promotional campaigns; and report on results following campaign run
    • Assist with CRM and data quality initiatives as needed
    • Analyze campaign performance, research campaign issues and formulate actionable solutions based off findings
    • Assist in creating in-depth campaign insight reports and data analysis
    • Other duties as assigned
    •  

    Qualifications:

    Education:

    • Bachelor’s or equivalent 4-year degree
    • Experience:
    • 1-3 years’ experience in Email Marketing, Digital Marketing, CRM, Online Advertising, Marketing Analytics
    • Language:
    • English
    • Spanish beneficial but not required
    • Characteristics:
    • Proven work experience as a Digital Marketing Coordinator, Digital Marketing Specialist or similar role
    • Hands-on Experience with SEO/SEM, display and social media advertising campaigns
    • Demonstrated proficiency with email marketing automation and CRM data management best practices
    • Solid understanding of web metrics & digital analytics, with the ability to generate, analyze & interpret data
    • Knowledge of traditional and digital marketing tools/applications
    • Familiarity with content management system software
    • Excellent written and oral communication skills
    • Detail-oriented with strong analytical and problem solving skills
    • Must be proficient in Microsoft Excel with excellent quantitative skills
    • Excellent time management and project management skills
    • Ability to achieve defined objectives with minimum supervision
    • Attention to detail, proactive and good organizational skills
    • Valid passport and ability to travel required
    • Ability to work in a fast paced environment independently

    Physical Demands:

    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally required to stand, walk, sit, use hands to handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop; kneel; crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

     

    Work Environment:

    The noise level in the work environment is usually moderate but can be high at times.

    #ALG

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