Apple Leisure Group

  • Copywriter

    Job Locations US-PA-Newtown Square
    Posted Date 3 months ago(3/14/2018 2:28 PM)
    # of Openings
    Creative Services
  • Overview

    AMResorts is looking to establish a copywriting position within its Marketing Department to support the development of our brand voice.


    The ideal candidate is someone who will be able to combine strong writing skills with marketing savvy to tell a story across a variety of media. This role will be responsible for writing, editing and proofreading copy for campaign messaging, website content, digital ad banners, search engine optimized (SEO), email marketing, brochures, etc. The ability to develop content for a variety of distinct brands is key.


    Excellent written and verbal communication skills are vital, as this role will be interacting cross-team to deliver creative, concise and accurate messaging.


    Essential Duties/Responsibilities:

    • Writing, editing and proofreading to establish concise, distinct and grammatically correct copy for our brands and segments
    • Developing and maintaining a clear and consistent brand voice for each of our brands
    • Working with creatives to build original concepts that result in effective and compelling marketing communication
    • Understanding and implementing different language styles that appeal to applicable target markets
    • Representing the product accurately
    • Positioning promotional offers clearly in campaign messaging and supporting with accurate terms and conditions
    • Apply SEO principles to content to maximize reach
    • Collaborate and communicate effectively to deliver projects on target
    • Consider multi-market and multi-lingual flexibility
    • Take constructive criticism and apply to all work that follows
    • Keep up with a rapidly changing work environment where priorities may shift from day-to-day
    • Practicing good time management skills to meet assigned deadlines
    • Practice patience and understanding with internal and external teams
    • Keep up with a rapidly changing work environment where priorities may shift from day-to-day
    • Own projects through to completion and continually maintain responsibility
    • Additional job-related responsibilities as needed.



    • Bachelor’s degree in English, Communications or related field


    • 2+ years of experience as a copywriter, content developer or related role




    • Spanish (Not required, but a plus)

    Required skills:


    • Excellent writing, editing and proofreading skills
    • Demonstrated experience developing brand vision
    • Creativity
    • Knowledge of website and digital content strategy and creation
    • Ability to apply a mobile first mentality for digital content
    • Experience with web markup language and search engine optimization
    • Familiar with commonly used writing style guides
    • Ability to fact check
    • Strong research skills
    • Working knowledge Adobe Creative Cloud and Sketch
    • Ability to work on their own or in a team environment
    • Strong interpersonal and communication skills
    • Works well under pressure and within tight deadlines
    • Thorough and precise in their work
    • Attention to detail
    • Initiative to manage all work through to completion
    • Positive attitude


    Bonus skills:


    • Experience working in an agency or in-house marketing organization
    • Familiar with Adobe Experience Manager
    • Familiar with translation software

    Portfolio Requirements:

    Please provide a diverse portfolio of 3-5 samples featuring a variety of media and formats: brand guidelines, website content including search engine optimization (SEO), digital ad banners, email marketing and brochures.


    Physical Demands:

    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally required to stand, walk, sit, use hands to handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop; kneel; crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

    Work Environment:

    The noise level in the work environment is usually moderate, but can be high at times.





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