Apple Leisure Group

  • Business Development Manager

    Posted Date 2 months ago(2/27/2018 12:08 PM)
    # of Openings
  • Overview

    The Business Development Manager (BDM) is responsible for leading the growth of AMResorts sales and developing new business sales opportunities through existing and new retail client and consumer direct initiatives for the full range of resort brands in the USA or Canada.

    This position is based preferably in Illinois.

    The BDM will be responsible to maximize all sales opportunities, proactively create new opportunities and achieve sales targets. A strong focus will be on developing and managing relationships with travel agents and industry partners, working with them on business growth opportunities beneficial to all parties.

    This is a financial target role that will be rewarded for achieving and surpassing sales goals for the region of responsibility. This position will play a key role in the development and implementation of our business development plans and will provide input into strategic business growth and improvement decisions.


    Essential Duties/Responsibilities:


       Business Development and Planning

    ·        Maximize, promote and expand the awareness of AMResorts brands: Zoëtry Wellness & Spa Resorts, Secrets, Breathless, Dreams, Now and Sunscape Resorts and Spas.

    ·        Create and implement annual business development plans in the Region of responsibility to increase revenue results with individual travel agencies, consortia and tour operator call centers & partner sales teams. Generate Sales & promotions in coordination with corporate goals and strategies.

    ·        Pro-actively identify new and different business opportunities to provide increased sales

    ·        Frequent calls on travel agent & consortia accounts, tour operator/OTA call centers & groups teams, and other AMResorts distribution partners in the territory

    ·        Organize and lead familiarization trips with various Travel Agents/Agencies, Tour Operators and Airlines.

    ·        Develop and grow Master Agent certification and host classroom educational events throughout the region.

    ·        Promote AMRewards; increase travel agent registration and engagement.

    ·        Negotiate co-op marketing agreements within region, manage and work within budget, maximizing AMResorts exposure.  

    ·        Quarterly performance reviews with key agencies, TTOO’s and consortia.

    ·        Conduct, coordinate and attend Industry events including: Educational Training Seminars, Webinars, and Tradeshows. Participate in destination conferences.


       Industry Relationships

    • Develop and grow strong relationships with key industry partners including the Tourism Boards, industry associations, tour operators and trade partners including our ALG companies
    • Manage the relationships with industry partners including negotiating destination events, managing of customer or agent complaints.
    • Provide ROI on co-operative marketing opportunities including promotional and tradeshow events
    • Professional representation and consistent follow through at all times

       Internal Communication

    • Ensure strong internal communication and work with the inside Sales teams to assist them in understanding the market, our trade partners, sharing information and recommendations
    • Maintain up to date with all industry trends, issues and news, subscribe to key travel industry trade publications.


       Administration and Finance

    • Assist in the development of the annual budget and ensure all expenses are managed and processed according to company procedures
    • Provide market, industry and competitive analysis and stay informed of competitive products in the marketplace
    • Ensure on time and accurate sales reporting is achieved and provided to the Director of Sales




    • Bachelor’s Degree or 5+ years equivalent work experience in a sales/marketing capacity
    • Participation in key industry organizations
    • Proven track record managing a successful large territory
    • Premier presentation skills, both written and verbal, strong listening skills.  
    • Sales and Business acumen
    • Proven analytical skills. Ability to analyze ROI effectively and present a clear business case.  
    • Successful rapport and relationship building at commercial level  
    • In depth knowledge of retail and wholesale travel industry
    • Familiarity with travel agency, online and consumer distribution channels
    • Ability to work with minimal supervision
    • Proven innovative and creative problem solving and selling skills
    • Possess flexibility and adaptability skills
    • Results driven
    • Successful strategic Sales Plan compilation and execution
    • Project management, problem solving, organizational and planning skills
    • Strong Microsoft office suite skills; outlook, word, excel and power point
    • Sales Force knowledge and skills
    • This role requires 80% travel, domestically and internationally
    • Valid USA Passport and driver’s license or equivalent
    • Access to ALG company issued corporate cards, Wells Fargo and Staples, timely expense reporting required.
    • Experience managing and working within a set budget
    • Proven Success growing revenue and market share in a specified territory
    • Demonstrated successful creative problem solving
    • Established key travel agent, TTOO and Tourist Board relationships a plus
    • Team Player, willing to assist Sales team colleagues with job related responsibilities, including events, shows, education.


    Physical Demands:

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


    While performing the duties of this job, the employee is occasionally required to stand, walk, sit, use hands to handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop; kneel; crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.


    Work Environment:

    Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


    While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time.



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